編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-808-019 | Starbucks Coffee Company in the 21st Century | Koehn, Nancy F.;Besharov, Marya;Miller, Katherine | Entrepreneurship | Strategy( MGMT102 ) |
2 | 9-801-458 | PepsiCo''s Bid for Quaker Oats (A) | Baldwin, Carliss Y.;Soudakov, Leonid | Finance | Strategy( MGMT102 ) |
3 | 9-303-023 | Renault-Nissan Alliance | Yoshino, Michael Y.;Fagan, Perry L. | General management | Strategy( MGMT102 ) |
4 | 9-803-133 | Southwest Airlines 2002: An Industry Under Siege | Heskett, James L. | Service management | Strategy( MGMT102 ) |
5 | 9-703-497 | ZARA: Fast Fashion | Ghemawat, Pankaj;Nueno Iniesta, Jose Luis | Other | Strategy( MGMT102 ) |
6 | 9-710-467 | Apple Inc. in 2010 | Yoffie, David B.;Kim, Renee | Other | Strategy( MGMT102 ) |
7 | 9-809-029 | Hilton Hotels: Brand Differentiation through Customer Relationship Management | Applegate, Lynda M.;Piccoli, Gabriele;Dev, Chekitan S. | Other | Strategy( MGMT102 ) |
8 | 9-905-048 | Innovation Corrupted: The Rise and Fall of Enron (A) | Salter, Malcolm S. | Other | Strategy( MGMT102 ) |