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編號商品編號商品名稱作者類別使用課程名稱
19-808-019Starbucks Coffee Company in the 21st CenturyKoehn, Nancy F.;Besharov, Marya;Miller, KatherineEntrepreneurshipStrategy( MGMT102 )
29-801-458PepsiCo''s Bid for Quaker Oats (A)Baldwin, Carliss Y.;Soudakov, LeonidFinanceStrategy( MGMT102 )
39-303-023Renault-Nissan AllianceYoshino, Michael Y.;Fagan, Perry L.General managementStrategy( MGMT102 )
49-803-133Southwest Airlines 2002: An Industry Under SiegeHeskett, James L.Service managementStrategy( MGMT102 )
59-703-497ZARA: Fast FashionGhemawat, Pankaj;Nueno Iniesta, Jose LuisOtherStrategy( MGMT102 )
69-710-467Apple Inc. in 2010Yoffie, David B.;Kim, ReneeOtherStrategy( MGMT102 )
79-809-029Hilton Hotels: Brand Differentiation through Customer Relationship ManagementApplegate, Lynda M.;Piccoli, Gabriele;Dev, Chekitan S.OtherStrategy( MGMT102 )
89-905-048Innovation Corrupted: The Rise and Fall of Enron (A)Salter, Malcolm S.OtherStrategy( MGMT102 )
    
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